Recognizing the importance of public relations for this Campaign, the Community Chest are actively engaged in public relations reflecting the actual conditions of the community throughout the year for efficient promotion of the Campaign.
Development of public relations for advertising and gathering attention to the Campaign
1) Public relations for citizens
The key media of public relations for citizens is public relations bulletins. Also, posters are put up at conspicuous spots throughout the nation.
Other than these, hanging screens and electric news tapes are used. Furthermore, the public relations videotapes and display panels have been prepared and lent out.
2) Use of home pages
By 1999, several organizations of Prefectural Community Chest and the Central Community Chest of Japan have established their home pages.
Public relations through cooperation of mass media, companies and associations
1) Newspaper advertisement and press release
Most of the organizations of Prefectural Community Chest release to the press information regarding the Community Chest Campaign and insert the advertisement in newspapers. They also request the local television and radio broadcasting stations to air the commercial spot on the Community Chest.
2) Public relations through cooperation of companies
The Community Chest leaflets are sent to companies, corporations and economic associations, the posters are put out, and fund raising boxes are placed there. Also, more than 30 % of the organizations of Community Chest give support to telephone prepaid cards.
Further, information is provided in the publications issued by companies, corporations and economic associations.
Opening of Red-feather Children's Consulting Room
In order to answer the questions from children about the Red-feather Community Chest, the Central Community Chest of Japan opened “Red-feather Children's Consulting Room” via telephone. In 1999, some 400 inquiries were sent from every parts of the nation. The contents of the questions are, “What is the collected fund used for ?” and “Why is a red-feather used ?” and the like.