Challenge of Community Chest
Community Chest Allocation Database System "Hanett"
In 2003, Japanese Community Chest launched the new allocation database system named "Hanett". Hanett is the Internet database system. Each Prefectural Community Chests input all allocation data in detail to the particular web site, and those data are opened to the public through internet web site. By this system, donors can know the usage of their donation easily, and also, Community Chest can analyse allocation statistics easily than ever. In this 3 years, nearly 300 thousands allocated projects are accumulated.
On this system, each distributed projects and activities are classified in the classification of (1)organization type, (2)target, (3)contents and (4)expense type. Also, the number of attended persons, amount of grant, other income, detailed description, and thanks message from organization are asked to input.
The development work of this system began in 1995, when "The Community Chest Strategy Conceiving Committee Facing To 21st Century" reported the draft called "INTENDING TO CREATE THE CULTURE WITH DONATIONS". In this draft, to enrich the information to donors was one of the essential parts. Also, during the development work, Central Community Chest of Japan carried out the survey of public opinion on volunteering and Community Chest, and in this result, 48% respondent answered that they did not know the usage of their donation to Community Chest. This result showed that the enrichment of allocation information was the urgent business for Community Chest.
The test system completed in 2002, and the regular use began in 2003. By April 2005, more than 60 thousands people visited Hanett.
Database Hanett hanett.akaihane.or.jp/ (Japanese Only)
Supporting Disaster Relief Volunteer
Each Prefectural Community Chest reserves the fund for disaster relief volunteers. In 2000, this fund was established to make a grant to disaster relief volunteer in case of huge disaster in Japan.
In case of Niigata Earthquake that occurred on October 23 in 2004, 100 million yen (about US$ 850 thousand) has been sent to Community Chest of Niigata Prefecture 6 days after the earthquake. Those fund were allocated to non-profit organizations and each local volunteer bureau of disaster volunteer.
When the disaster occurs, each local disaster volunteer bureau needs the expense to establish at first. To respond to the volunteers who hasten to the disaster area, the local disaster volunteer bureau has to be established as soon as possible. Community Chest supports them by the Disaster Relief Volunteer Fund.
Non-profit organizations also can get grant from the Disaster Relief Volunteer Fund, but there are some requirements. The group needs to be more than 5 people, and they have to act more than 5 days at disaster area. Transportation and accommodation expenses are not available from the fund.
Also, in case of domestic disaster, Community Chest raises a disaster relief fund to allocate money to the victims. In 2004, so many disasters occurred in Japan, and Community Chest ran 20 disaster relief funds. Total amount of those Community Chest disaster relief funds was up to 4 billion yen (about US$ 34 million), and moreover the amount of whole total including Red Cross and the others was 35 billion yen (about US$ 291 million).
Internet Giving System
Central Community Chest of Japan (CCCJ) is trying to strengthen the "internet giving system". From 2000, CCCJ began the "internet giving system" that uses the prepaid card of internet shopping. At present, the fact of this system is that it has not been used so much. However, now the variety of the donating system increases to 4 kinds. In addition to "prepaid card system", the "credit card system", the "internet banking system", and the system to apply on internet and to pay at convenience store are newly joined.
To think of the convenience of donors, CCCJ is opening several way of donation. Some donors, who are using credit card or internet bank, contribute in donation regularly. The "internet giving system" is taking root little by little. In 2004, internet donation amounted to US$ 50 thousand.
Yahoo! Japan co-operates to Community Chest by internet charity auction. From 2001, CCCJ began the internet charity auction on Yahoo! Japan website. CCCJ requests celebrities to provide goods to offer to the auction, and the highest bid price is donated to Community Chest. Over 50 celebrities agreed to this system and provided their goods, and more than US$ 25 thousand has been donated. Co-operated celebrities were professional sport players, radio announcer, actor, actress, picture book writer, and so on.
Donation Request by Direct Mail
To the donors who cooperate to donation last year, Community Chests have been sending the direct mail to request cooperation with a thank-you letter. In 2004, CCCJ sent 32 thousand letters, and for this request, more than half of donors cooperated again. The response rate in 2004 was 55.3%, and this is 2% larger than in 2003. Especially, the response rate is higher in the large city like Tokyo and Osaka.