About Akai Hane

 

History

In 1947, after World War II had ended, Community Chest of Japan (CCJ) launched the nation’s very first private social welfare campaign with the support and leadership of the General Headquarters.

As part of the reconstruction efforts, the campaign initially focused on providing financial support for welfare facilities, aiding war-affected communities and repatriates from various countries. The campaign raised ¥590 million, equivalent to approximately ¥150 billion in present-day terms.

Throughout this period, the CCJ helped form the very foundations of Japan’s social welfare sector in a variety of ways. This included supporting the building of care homes for orphans, the development of nursing homes for senior citizens, and increasing the number of vocational aid centers for the disabled.

The key to success lay in working directly with local people and forming strategies in line with their needs. Over the past 69 years, donations to the Red Feather have totaled ¥949.3 billion. This money has enabled the organization to increase its capacity and scope while touching an ever-growing number of lives and communities.

Characteristics of the Central Community Chest Campaign

  1. Nongovernmental: To provide financial support to various nongovernmental social welfare initiatives, Central Community Chest works together with residents, bringing its own characteristics—including a pioneering mind, flexibility, adaptiveness, and diversity—to nongovernmental activities.
  2. Community-based: Donations are collected on a prefectural level, and are then allocated to various nongovernmental social welfare activities within the community.
  3. Well-planned: Allocation is based on wide-ranging requests from various nongovernmental organizations that engage in social welfare activities within the community. Once needs are determined, fundraising activities are developed based on a well-thought-out plan.
  4. Transparency: Maintaining the confidence of residents is paramount, so fairness is sustained through the open sharing of information so that the campaign can be carried out with the support of the public.
  5. Participation: The campaign is carried out not only by organization officials and those who render services to various fundraising activities—such as door-to-door solicitation—but also through the organized activities of Central Community Chest volunteers.

Organization Structure

The Central Community Chest of Japan (CCCJ) acts as a national coordinating body for local Community Chests. The national office of the CCCJ is located in the capital city of Tokyo. Local affiliate offices are managed by individual and autonomous boards of directors. The CCCJ consists of 47 prefectural Community Chests that serve as district offices in large cities, and branch offices in smaller municipalities within each prefecture act as implementing bodies for the movement. An office in each municipality also provides on-the-ground intelligence about the financial needs of the NGOs that are tackling community problems and providing needs-based grants. Almost 2 million community residents are involved in this process as volunteers.

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Community Chest as your Partner

History
  • Established in 1947
  • Total donation: 949 billion yen
Achievement
  • Co-working with local NPOs and support 50,000 activities every year
Scale
  • Annual donation amount 18.5 billion yen
  • 2 million volunteers
Local expertise
  • 1800 Community Chest in 47 prefectures in Japan
  • Community-based activities
Strong Brand
  • High branding awareness of Red Feather
International Reach
  • Exclusive long-term partner with United Way Worldwide, which operates in 41 countries / areas

Tax Benefit

Japanese tax benefits for income tax, residential tax, and corporate tax are applicable to donations made to the CCCJ, in accordance with Japanese taxation law. Also, the CCCJ is a tax-exempt organization with regard to inheritance tax in relation to legacy giving.

Benefit and Recognition

CCCJ Executive Director Kenji Nakajima presents a certificate of appreciation to Hajime Ikeda, senior managing director of Nomura Holdings, Inc., for the company’s donation to the VolSup fund.

Special awards are given to donors in recognition of their contributions, according to CCCJ guidelines.

It is worth noting that the CCCJ is one of the few organizations that can nominate candidates for the coveted Japanese Medal of Honor to the Ministry of Health, Labour and Welfare.